The 2013 Toyota Yaris holds true with the advertising campaign introduced for 2012 – It’s a Car! The front-wheel drive subcompact can transport up to five passengers and still fit into the smallest parking space. It is a viable option for buyers seeking excellent fuel economy and a reasonable price with a smaller vehicle that handles well.
The 2013 Toyota Yaris is available in the eye-catching colors of Absolutely Red, Blazing Blue Pearl, Magnetic Gray Metallic and Wave Line Pearl. Interior color choices are subdued to counteract the magnitude of the outer color and include Dark Gray or Ash. Trim packages for the Yaris are the L, LE and SE. The LE and SE each have a three-door or five-door option.
Exterior features to note include multi-reflector headlights, a chrome license plate garnish in the back, color keyed exterior foldable mirrors, color-keyed exterior handles on the door, intermittent single-pantograph windshield wipers and a rear window wiper. A rear bumper protector, alloy wheel locks, a paint protection film and a rear spoiler are all additional enhancements available for the Yaris. However, these features do not come standard. Front fog lights do come standard on an SE model, while they are a $300 investment for the other two packages.
The lines and appearance of the 2013 Yaris continue the look introduced in 2012. This car looks more like a car and less like a toy to the discerning consumer. Angular lines and a sharp slope, along with a sporty aura, add to the overall appeal of the Yaris.
Interior comforts include air conditioning, an AM/FM CD player with MP3 sound enhancement, 6-speakers, SiriusXM Radio capability (with the purchase of additional hardware and a subscription), three USB ports and an iPod interface. Fabric trimmed front seats adjust four ways, it has fold-down rear seats, a metallic interior trim with black interior door handles and analog instrumentation that keeps the driver informed when driving. Instrumentation includes an odometer, trip-meters, a clock, an outside temperature gauge and an ECO driving indicator, among other warnings and informational gauges. Additional features available as options include cargo floor mats, tote or a net envelope, all-weather floor mats, door sill enhancements and emergency assistance kits.
Auto sound leveling, hands-free phone capability, phonebook access and the ability to stream music using the Bluetooth wireless technology also add appeal to the subcompact with an attractive price tag. A tilt three-spoke steering wheel, fold-down rear seat, rear window defogger and a cargo area light are small but notable amenities included standard in the Yaris packages. With a low price and great fuel economy wrapped into one, noting the amenities that come with the price can make a difference to buyers that are on the fence regarding a Yaris purchase.
Power door locks, a rear window defogger, liftback tonneau cover, four front and two rear cupholders and dual extendable sun visors with vanity mirrors allow this subcompact to offer a lot of amenities in a small package. With 15.3 cubic feet of cargo room, the Yaris can transport a small group and all related luggage with no hassle.
Available with a 1.5L engine that boasts 106 horsepower and 103 lb.-ft of torque, the Yaris averages 30 miles per gallon for trips through city traffic and 36 when taking to the highway for longer jaunts. An 11.1 gallon fuel tank means average time between stops for refueling. A five-speed manual transmission also means better control of shift patterns and timing. The manual transmission also helps the driver feel the car has sufficient power to get from point a to point b, something the automatic transmission – which is available – fails to do.
The Yaris is equipped with ABS, electronic brake distribution, Vehicle Stability Control, a suspension with independent front struts and a stabilizer bar. It also features coil springs and semi-independent back torsion beam suspension, also with coil springs. Electronic traction control via ABS and engine management also adds to the efficient handling the car exudes while out and about.
The Star Safety System, nine airbags, driver and front passenger whiplash-injury-lessening seats, front seatbelt pretensioners with force limiters and the LATCH system are among the safety features any Yaris buyer can expect with their purchase. These features adequately deal with any unforeseen accidents. Included among the nine airbags are rollover-sensing, side curtain airbags for both front and rear rows along with a knee airbag for the driver. Without crash tests, it is hard to say, but consumers may feel much more protected in this subcompact thanks to Toyota’s meticulous attention to safety throughout their various vehicle lines.
One other notable mention before the dollar signs begin is the standard warranties for the Yaris. Included on all three trim packages are the following: a 24 month or 25,000 mile roadside assistance coverage, 60 months corrosion perforation warranty, a 60 months or 60,000 miles powertrain warranty, a 36-month basic warranty and a 24-month or 25,000 mile maintenance warranty. These warranties cover the What ifs and how did that happen scenarios car purchasers run through prior to signing the bottom line. This adds reassurance to a purchase that is steadily gaining momentum for someone seeking a subcompact that happens to be reasonably priced, visually appealing and also can reasonably handle a small group of passengers.
The 2013 Toyota Yaris starts with a price of $14,370 for the 3-door L, $15,955 for the 3-Door LE, $15,395 for the 5-Door L, $16,430 for the 5-Door LE and $16,480 for the 5-Door SE. The top price for a Yaris is $18,040.
These prices make the Yaris a contender in the market with fellow five-door subcompacts. However, features and style put the Yaris in the middle of a group when looking at comparisons. The style in particular seems to appeal to a specific age group (i.e. 20-somethings) and put off older generations that might be searching out a new car for a work vehicle or other solitary purpose. Taking into consideration the fuel economy of the Yaris and the size of the backseat for those times when additional passengers want leg room, the Yaris did come out ahead of such vehicles as the Honda Fit, Mazda2 and Kia Rio.