Motorcycle market share is led by Harley Davidson (33%) and then followed by Honda (16%), Kawasaki (15%), Yamaha (15%), Suzuki (8%), KTM (3%), Polaris (2%), Triumph (2%), BMW (2%), Can-Am (2%), and Ducati (2%). In 2010, there were 439,678 new Motorcycle units sold. Sales peaked in 2006 at 1,022,332 new units.

Scooter sales were 28,483 units for 2010. Peak was in 2008 at 76,748 units. Used sales are 50% more than new sales.