ATV Buyer's Guide
ATV market share is led by Honda (27%) and then followed by Polaris (25%), Yamaha (18%), Can-Am (10%), Arctic Cat (8%), Kawasaki (7%), and Suzuki (5%). In 2010, there were 256,750 new ATV units sold. Sales peaked in 2004 at 812,970 new units.
Polaris dominates UTV sales with 36% of the market followed by Kawasaki, Kubota, John Deere, Yamaha, Arctic Cat, Honda and Can-Am.
